Julie Creffield is an Innovation Architect for the AI Age, and author of the book You, Me & ChatGPT, with over 30 years’ experience helping professionals navigate disruption, redefine expertise, and lead through change.
Her work focuses on the human side of AI adoption — not just the tools, but the thinking required to use them well. She is known for challenging assumptions about expertise in an era where technology can replicate tasks, but not judgement.
In her keynote for clinical pharmacists, Julie tackles one of the biggest hidden barriers to AI adoption: identity.
At a time when many pharmacists don’t see themselves as “techy,” she explores how this belief impacts confidence, slows capability, and limits engagement with AI. Her session reframes adoption through the lens of identity, confidence, and competence, helping pharmacists recognise where they are, what’s holding them back, and how to move forward without compromising professional standards or patient trust.
Her talks are direct, funny, and thought-provoking, grounded in real-world application — equipping audiences not just to understand AI, but to redefine their role and relevance in a rapidly evolving healthcare landscape.